120 Monday Musing: Life is a Mixtape

Christie has skills development on her mind this week, not just because it our theme for July but also because she is closing in on the completion of her coaching certification. It’s been a long and enriching process and “the end” is only the beginning.

How much are you investing in the next phase of your career? Not just in terms of time but also in income. Christie has a number for you that will make you rethink the responsibility you have to yourself, your skills and your goals.

Where do you start when re-evaluating your direction in life or career? How about starting with a mixtape? Christie has a playlist of wisdom that will get you in a thinking mood this week.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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105 Hitting Reset and Thinking Big with Ron Masi

Our guest this week is Ron Masi, Business Analytics Leader for Teradata. Ron wakes up everyday thinking about execution, both how he will personally execute on his plan and how to help other business execute on their plans. 

His strategies for execution are as insightful as they are precise. His story begins with a complete reset of his career several years ago that led him to start thinking big and asking big questions about buyer motivation, differentiation and strategic sales. Listen to learn more about the philosophies that are driving major success for Ron Masi and his company.

On today’s podcast

1:49 – What is a business analytics leader?
8:42 – How a complete career reset helped Ron Masi differentiate and execute at his highest level
12:00 – Why Ron forbids his SDR to check back in with him
16:00 – Shifting your mindset from the goals of the company and the goals of your customer
18:45 – Executing on an effective prospecting plan
24:45 – Warming up the coldest prospects
28:35 – How Ron uses technology and mind mapping to execute consistently
34:15 – Ron Masi’s “Why”

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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81 March Thought Leader: Anthony Iannarino

As part of our Thought Leader series we’re welcoming Anthony Iannarino, a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy.

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges.

Learn more about Anthony

On today’s podcast…

1:30 – Adapting to the customer to improve sales performance

4:00 – The future for Anthony Iannarino

6:18 – Disciplines are greater than goals

11:30 – The Lost Art of Closing and the non-linear sales process

16:15 – Avoiding buyer confusion and buyer’s remorse

19:00 – Level 4 Value and becoming a trusted advisor

26:00 – Viewing “differentiation” through a new lens

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73 Getting “Un-Stuck” with Camille Clemons

Our guest this week is, Camille Clemons, Business Development Director for the United States at SGG Group. 

In a previous position Camille found herself at the top of the sales leaderboard and yet felt unsatisfied and, frankly, stuck. We discuss how she got “un-stuck” by being prepared for her next great opportunity and by properly setting and achieving goals.

Camille shares the strategies that allowed her to reach the top of the sales leadership mountain and the philosophies that have guided her to never be satisfied with “good enough.”

On today’s podcast

11:46 – How long should you give yourself to achieve a goal?

14:15 – How preparation is essential to recognizing the right opportunity

22:00 – The danger of being “antsy”

28:05 – How Camille is preparing for her next venture

34:30 – Camille’s prospect preparation process

37:22 – The problem with social selling

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