118 Monday Musing: Just Checking In

On today’s Monday Musing, Jeff isn’t just checking in with you this week. How stupid does “just checking in” sound? Now, think about how stupid it sounds to your customers and your prospects when you tell them that you’re calling just to check in.

Just checking in is selfish. It’s about you. There’s absolutely no value on the other end of the phone. It won’t help your prospecting, your networking, your execution, your customer retention or your sales.

Stop checking in and check out this Monday Musing for what you should be doing when you call your clients.

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