81 March Thought Leader: Anthony Iannarino

As part of our Thought Leader series we’re welcoming Anthony Iannarino, a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy.

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges.

Learn more about Anthony

On today’s podcast…

1:30 – Adapting to the customer to improve sales performance

4:00 – The future for Anthony Iannarino

6:18 – Disciplines are greater than goals

11:30 – The Lost Art of Closing and the non-linear sales process

16:15 – Avoiding buyer confusion and buyer’s remorse

19:00 – Level 4 Value and becoming a trusted advisor

26:00 – Viewing “differentiation” through a new lens

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63 The bias against salespeople and how to overcome it with Paul Watts

Our guest today is Paul Watts, host of the Sales Reinvented podcast and his purpose is to change the way people think about selling, salespeople and; ultimately, make sales a profession people can be proud of.

We discuss his podcast, how he found his purpose and what salespeople can do right now to be more approachable and more trustworthy (spoiler: it’s not ‘Always Be Closing’)

On today’s show…

4:30 – Why did Paul start his podcast?

6:00 – Where does the negative image of salespeople come from?

10:55 – How sales and engineering are actually very similar.

16:26 – How your business title is driving your behavior

19:26 – Paul describes a revolutionary sales incentive program

26:23 – Paul describes how his organization found its vision and purpose

Find out more about Paul Watts…

Website – www.salesreinvented.com

Twitter – www.twitter.com/salesreinvented

Facebook – www.facebook.com/sales.reinvented

LinkedIn – www.linkedin.com/company/sales-reinvented

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

Want more from Jeff and Christie? We have a newsletter!

Discussed in This Episode

Significant Quotes