47 The Why and The Catalyst

Our guests this week are Mike and Mike from The Catalyst Sale Podcast.

“Sales is not rocket science.” That’s the message from hosts Mike Conner and Mike Simmons. Developing the fundamentals and thinking about your process are key to your sales success.

3:30 – The one thing that’s changed in sales over the past 30 years.

11:30 – Sales is a thinking process.

17:45 – Don’t make your process about you, focus on what the customer is looking for.

27:45 – Mike and Mike’s “Why”

Discussed in This Episode

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