43 Intelligent Inbound Marketing with Jen Spencer

Our guest this week is Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. She believes that the best way to have a presence online is to have a presence in-person. Her inbound marketing strategies will open your eyes to new ways of getting attention AND portraying your best online identity.

3:13 – Jen explains her love of scotch

6:17 – What is “intelligent inbound marketing?”

9:15 – The difference between a marketing novice and revenue generating marketing professional

12:00 – How to stay on top of your prospecting pipeline when buyer trends change so quickly.

17:50 – “Your digital presence is an extension of your in-person presence.”

24:50 – “The more you can understand the way people communicate, the better off you’re going to be as a sales person”

Discussed in This Episode

Significant Quotes

42 Rethink Your Prospecting #5

Swagger. You can get through life without it, but you can’t get through sales. It is the fifth and final key ingredient of a strong prospecting plan from Jeff’s free e-book, Rethink the Way You Sell. Jeff and Christie discuss how to find your swagger and keep it even through rejection.

4:08 – Jeff defines his recipe for “swagger”

9:46 – Christie lays out the fallacy of “‘no’ means, ‘not yet'” prospecting

16:27 – Is marketing automation killing your sales swagger?

21:16 – Jeff and Christie discuss their favorite rockstars and how they used their swagger.

Discussed in This Episode

Significant Quotes

41 Mindful Mojo for Peak Performance with Dennis Buttimer

Mindfulness is a hot topic in today’s fast paced world.  You can’t read a blog post or article profiling top performers in any industry without hearing something about the importance of being present in daily life.

Dennis Buttimer is a renowned clinical psychologist and coach who focuses on helping people find that mind-body connection that is so critical to peak performance.  In addition to being recent TEDx presenters, Dennis and his wife, Angela are frequent contributors to CNN, The Huffington Post, NBC, and many others.

 

Discussed in This Episode

Significant Quotes

40 Rethink the Way You Sell – Part 4 – Be The Expert

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This will be the first of a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes

39 Understand, Motivate, and Own: Leadership development with John Brantley

“In this fast paced world, we need people who understand, master and own what they do.  We don’t need competent and compliant people.” – John Brantley

This was a fun conversation with John Brantley in this episode.  John is a past NSA Georgia President, President of Auxin360, and co-founder of BAM Adventures.  With over 25 years of building leadership, training, and coaching systems with corporations and military families, he knows his stuff.

If you are struggling with any portion of leadership in your organization, you have to listen to this episode.If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once.  There was so much richness in this discussion, we had to split it in to 2 parts.

Discussed in This Episode

Significant Quotes

38 Rethink the Way You Sell – Create Tension to Create Sales

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This episode is the third in a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes

37 Ultimate Leadership with Chris Cebellero

This week, Chris Cebellero stops by to talk about key elements of leadership success. Chris Cebollero is an Internationally recognized Leadership specialist, coach, motivational lecturer and is the best selling author of Ultimate Leadership – 10 Rules for Success.
Chris has been seen on ABC, NBC, CBS, and FOX. He is a Certified Member of the John Maxwell Team, and is an Official Member of the Forbes Coaching Council. Chris has spent 30 years in the Emergency Medical Services career field and continues to be an advocate for delivering the best care possible.

Discussed in This Episode

Significant Quotes

36 Rethink The Way You Sell – Prospecting Strategy #2

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This will be the first of a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes

35 Managing with the Brain in Mind with Chad Harrison – Part 2

Based on a special report titled “Managing with the Brain in Mind” written by David Rock, founding president of the NeuroLeadership Institute.  Chad Harrison takes us through the concept of managing employee engagement using the SCARF method.

What is the SCARF method you ask?  Neuroscientists believe people respond to all things with either a threat or a reward response.  In turn, they also believe you can drive specific behavior if you focus on five key social qualities that will trigger a reward response.  These five qualities are Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF).

If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once.  There was so much richness in this discussion, we had to split it in to 2 parts.

Discussed in This Episode

Significant Quotes

34 Managing with the Brain in Mind with Chad Harrison – Part 1

Based on a special report titled “Managing with the Brain in Mind” written by David Rock, founding president of the NeuroLeadership Institute.  Chad Harrison takes us through the concept of managing employee engagement using the SCARF method.

What is the SCARF method you ask?  Neuroscientists believe people respond to all things with either a threat or a reward response.  In turn, they also believe you can drive specific behavior if you focus on five key social qualities that will trigger a reward response.  These five qualities are Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF).

If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once.  There was so much richness in this discussion, we had to split it in to 2 parts.

Discussed in This Episode

Significant Quotes