61 Defining, deciding and creating common purpose with Marilyn Carpenter and Joe Schum

Today we release the first in our new monthly series of thought leader interviews. We’re bringing in top thinkers from around the sales and marketing world to help discuss and analyze our monthly theme. January is all about purpose.

This week we have Marilyn Carpenter and Joe Schum from Network Orchestrators in to help us define, decide on and create common purpose that will ultimately lead to the thing that we all want, more and better business.

On today’s show…

3:50 – Bringing the human back into sales and marketing.

15:10 – Common Language vs. Common Understanding

22:50 – How do people use purpose to accelerate their business?

39:58 – Why do people choose human-centric businesses?

50:15 – The difference between “helping” and “serving.”

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52 Jason Manke and Laurel Truax on Turning Content Into Dollars

Jason and Laurel from Slabtown Marketing are BACK! Today we’re talking about content marketing. It can seem daunting to some, especially those working by themselves or on a budget. Jason and Laurel are here to help you create compelling, money-making content in ANY situation.

Visit slabtownmarketing.com today to find out how Jason and Laurel can help your content marketing strategy!

On today’s show…

4:00 – Where do you even start with content marketing?!

8:20 – How much should I post? Quantity vs. Quality

11:00 – The importance of knowing your greatest strength

18:00 – How can you turn good content into dollars in your bank account?

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50 Slabtown Marketing

Our guests this week are Laurel Truax and Jason Manke from Slabtown Marketing. This Michigan marketing firm has been successful approaching marketing from a sales perspective and sales from a marketing perspective. There’s always a lot of talk about sales and marketing alignment, but not a lot of action. Laurel and Jason are here today to convince you that sales and marketing synergy can lead to more innovation, less friction and ultimately increased revenue.

Check out Slabtown at slabtownmarketing.com and on  Linkedin: https://www.linkedin.com/company/slabtown-marketing/

2:50 – The origin behind the name

5:00 – How do you start your own marketing firm?

7:00 – The eternal battle between sales vs. marketing

14:30 – Thinking of sales AND marketing as revenue centers

19:00 – How they operate as a third party marketing consultant

21:30 – Will marketing and sales departments be spending more or less time together in the future?

Discussed in This Episode

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