32 How to Suck Less and Sales Lessons from Caddyshack with Bob Waltenspiel at Podcast Detroit

We are excited to welcome Bob Waltenspiel from Podcast Detroit to the podcast this week.  The Why and The Buy is now a part of the Podcast Detroit Network which is a cool way for us to reach new audiences.  Jeff and Christie had a great time talking all things Caddyshack and how to suck less at sales.  You will enjoy this one

Discussed in This Episode

Career Lessons You Missed From Caddyshack

Significant Quotes

18 The Possibility Habit with Scott Ginsberg

Are you creating possibility with every encounter?  How memorable are you to those you meet?  Every situation presents an opportunity.  The possibilities in front of us are endless if we’re willing to be a little more innovative and a little less imitative. 

“..innovation is to creativity like execution is to ideas” – Scott Ginsberg quoting Henrik Zillmer

In this episode of The Why and The Buy, we interview Scott Ginsberg, the Nametag guy.  Scott has an unusual claim to fame, he has worn a nametag for almost 7000 days or the equivalent of 17 years…WOW!  If that wasn’t enough, he even had the nametag tattooed on his chest just in case the stickiness wore off.  Don’t be fooled though, this is not a discussion about marketing gimmicks, we cover all manner of topics including:

  • What does “this” make possible?
  • Being innovative vs imitative
  • Confessions of a recovering people pleaser

Discussed in This Episode

Significant Quotes

07 Unusual Creativity with Don the Idea Guy

In this episode, we discuss the importance and process of developing Unusual Creativity with Don The Idea Guy. This one is a little longer than some of our previous episodes, but trust me, you will not be disappointed.

Who is Don The Idea Guy you ask?

“The most creative person I know” – Jeff Bajorek

Don has sold, shared, or traded ideas with the likes Sears-Kenmore, Ford Motor Company, Palm, American Airlines, Coca-Cola, Kelloggs, The American Marketing Association, Doug Hall, Seth Godin, Daniel Pink, Jeffrey Gitomer, and The Tom Peters Company who described Don The Idea Guy as “the perfect example of a strong and successful brand“.

In this episode, Don discusses:

  • Connecting with customers in new and exciting ways
  • Idea creation vs idea execution
  • How to guarantee a win on your next pitch
  • The appeal of chocolate scented shirts

I guarantee you, that one or two of those worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows. – Don The Idea Guy

Discussed in This Episode

Significant Quotes

Creativity isn’t just about painting the pretty picture from scratch..it’s about understanding who is going to consume that idea, who is going to connect with that idea, and being able to speak in their language, not yours. – Christie

Tweet: Creativity isn't about the idea, it's about understanding who is going to consume that idea and speaking in their language not yours

I guarantee you, that one or two of those worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows. – Don The Idea Guy

Tweet: I guarantee you, one or two of the worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows. 

Creativity is often underrated because most people don’t spend time thinking about it or don’t feel they are very good at being creative. – Jeff

Tweet: Creativity is often underrated because most people don't spend time thinking about it or don't feel they are very good at being creative

The flip side of that was when we would go to the client and say, “We were brainstorming ideas for you…” wait..what?  They were so flattered. – Don The Idea Guy

Tweet: The flip side was when we would go to the client and say - We were brainstorming ideas for you - Wait, What?  They were so flattered.