44 Amahl Williams Talks Data and “Smarketing”

Our guest this week is Amahl Williams, VP of Smarketing at Pluris Marketing and, no, that isn’t a typo. Amahl is frustrated by the conflict between sales and marketing and how it’s rooted in old stereotypes. He thinks most sales and marketing departments are stuck in a pre-2008 mindset and the only way to ‘get out’ is to ‘get smart.’

1:18 – What is “smarketing”?

6:00 – “A lot of the ideas that used to be viewed as best practice for sales and marketing aren’t just irrelevant, they’re erroneous”

18:30 – Why Amahl thinks that it’s still all about revenue and how that affects the way businesses approach marketing

28:00 – “If you don’t have content on your site…I don’t understand you.”

37:50 – Amahl gives you MUST-READ recommendations for “smarketing”

Discussed in This Episode

Significant Quotes

43 Intelligent Inbound Marketing with Jen Spencer

Our guest this week is Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. She believes that the best way to have a presence online is to have a presence in-person. Her inbound marketing strategies will open your eyes to new ways of getting attention AND portraying your best online identity.

3:13 – Jen explains her love of scotch

6:17 – What is “intelligent inbound marketing?”

9:15 – The difference between a marketing novice and revenue generating marketing professional

12:00 – How to stay on top of your prospecting pipeline when buyer trends change so quickly.

17:50 – “Your digital presence is an extension of your in-person presence.”

24:50 – “The more you can understand the way people communicate, the better off you’re going to be as a sales person”

Discussed in This Episode

Significant Quotes

42 Rethink Your Prospecting #5

Swagger. You can get through life without it, but you can’t get through sales. It is the fifth and final key ingredient of a strong prospecting plan from Jeff’s free e-book, Rethink the Way You Sell. Jeff and Christie discuss how to find your swagger and keep it even through rejection.

4:08 – Jeff defines his recipe for “swagger”

9:46 – Christie lays out the fallacy of “‘no’ means, ‘not yet'” prospecting

16:27 – Is marketing automation killing your sales swagger?

21:16 – Jeff and Christie discuss their favorite rockstars and how they used their swagger.

Discussed in This Episode

Significant Quotes