95 Building a Sales Conversation with Phill Keene and Tony Rhine

Our guests this week are the Batman and Robin of sales conversations, Phill Keene and Tony Rhine of Costello, a company that is using sales intelligence to help companies make more prospecting calls without forgetting important details. 

Phill and Tony are total sales geeks and we love having them on the show. The same principles that allowed Phill and Tony to build a strong and successful professional partnership (open communication, being deliberate and a strong structure) are core to how Costello helps sales people build relationships with prospects.

On today’s podcast…

3:00 – How sales intelligence is helping companies make more prospecting calls without forgetting important details.

8:00 – Building a sales conversation from the ground up

9:27 – Using “designed alliances” to establish a foundation so that you can get to a conversation

14:32 – Why sales reps NEED a structure to help guide their cold calls

18:00 – Building a deliberate path for your prospect on every call

19:20 – How Tony and Phill’s ability to communicate allowed them to become the Batman and Robin of sales conversations

25:00 – Phill’s “Why”: building a legacy

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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