Our guests this week are Laurel Truax and Jason Manke from Slabtown Marketing. This Michigan marketing firm has been successful approaching marketing from a sales perspective and sales from a marketing perspective. There’s always a lot of talk about sales and marketing alignment, but not a lot of action. Laurel and Jason are here today to convince you that sales and marketing synergy can lead to more innovation, less friction and ultimately increased revenue.
Check out Slabtown at slabtownmarketing.com and on Linkedin: https://www.linkedin.com/company/slabtown-marketing/
2:50 – The origin behind the name
5:00 – How do you start your own marketing firm?
7:00 – The eternal battle between sales vs. marketing
14:30 – Thinking of sales AND marketing as revenue centers
19:00 – How they operate as a third party marketing consultant
21:30 – Will marketing and sales departments be spending more or less time together in the future?